Professional Experience
Product Strategy
Visual Design
C-suite Management
Stealth startup
2024/Present - Founder & CEO
AI startup focused on personal growth through cutting-edge digital avatars and psychometric therapy features, redefining self-discovery and emotional well-being.
AnalogFolk
2020/2022 - UX Director
Spearheaded design strategy for Nike, and led UX efforts for Facebook for Business redesign for Meta. Mentored 5 junior designers, co-defined agency's north star.
Accenture
2018/2019 - UX Lead
Led redesign of Cathay loyalty app leading to 65% growth in user base. Oversaw team of 4 designers. Won best team award.
Publicis.Sapient
2017/2018 - UX Lead
Won $5M design engagement with ANA, leading to new office opening in Japan. Created new service offering for Hong Kong.
Cathay Pacific
2016 - Lead UX Designer
Led decarbonisation in-house project by creating EFF Ipad app for pilots, saving 1M litres of fuel/year. Worked with multidisciplinary design and development team.
Imagination
2015 - UX Designer
Co-designed interactive elements of GE Innovation Centres in Turkey and UAE, and interactive way-finding system for HSBC headquarters.
Wyeworks
2013/2014 - UX Designer
Liaised with developers and designers on UX implementation with clients: Google, Flavorpill, Zozi.
CI&T
2012/2013 - UX Intern
Assisted with platform design for clients: Bank of the West, Silicon Image, FICO, and BlackRock.
Design awards and press
Here is a selection of media coverage that my products, leadership and my art received.
Awards
Appointments
Interviews
Product Releases
Contagious Pioneers
2022 - Awardee
As part of AnalogFolk leadership team, I won 2022 Contagious Pioneers, and we were recognised as the best and bravest agencies on the planet.
Campaign
2021 - Awardee
As part of AnalogFolk leadership team, we won an important accolade of being named as Global Innovation Agency of the year in 2021.
Campaign Brief
2020 - Press release
Press release for my appointment as UX Director for Asia at AnalogFolk. Also featured in Marketing Interactive, The Customer, Branding in Asia, MediaBuzz, and Adobo Magazine.
South China Morning Post
2019 - Press release
Press release featuring the app I've led at Cathay, EFF, a digital flight and weather application, that saves more than 1M litres of fuel/year, reducing about 4000 tonnes of carbon emissions.
Forbes
2019 - Press release
Press release featuring the miles app I've led at Accenture for Cathay. A loyalty programme that connects its 12 million+ members with 30,000 deals, restaurants, shops and hotels.
Mirá Mamá
2014 - Featured Artist
Featured interview in a popular digital design magazine with 18k+ followers, where I showcase my work and talk about my artistic practice.
Researcher, Educator
Collaborations with creative technologists, academics and researchers.
Research
Virtual Reality
Peer Review
Interactive Installations
Gray Area
2024 - New Media Artist
Created an interactive platform and installation called "On our terms" as part of Art Hack Day San Francisco.
UC Berkeley
2022 - Guest Reviewer
Invited reviewer of graduate student projects at VR/AR Laboratory of the Department of Architecture.
UAM
2022, 2021 - Lecturer
Invited speaker at The Metropolitan Autonomous University of Mexico. Gave two lectures on UX design for BFA students.
Mutek
2020 - VR Artist
Led VR experience design, focusing on different architectural scales of Hong Kong. Shows held in Montreal, Tokyo, Beijing, and Buenos Aires.
SIGGRAPH
2019 - Research Paper Author
Published research paper on interactive techniques at 12th ACM Conference on Computer Graphics.
Sónar
2018 - VR Artist
VR experience artist at Sónar electronic music, and art festival. Part of Sonar+D, an international congress which explores how creativity is changing our present and imagining new futures.
ISEA International
2016 - Art Paper Jury
Reviewed art paper submissions at 22nd International Symposium on Electronic Art held in Hong Kong.
ISEA Sydney
2015 - Artist
Co-created interactive installation comprising of 200 LED spheres, custom electronics and software.
NYU ITP
2015 - Lecturer, Instigator
Lectured on experience design and instigated group projects for industry professionals in creative technology. Focused on generative design and creative coding.
EAC
2014 - Artist
Co-created interactive installation comprised of responsive LED sculpture, electronics and software.
Education
California College of the Arts
2011–2012
MFA
Santander-Promoe academic exchange award
San Francisco, CA, USA
Universitat Politècnica de València
2009–2011
Master of Fine Arts - San Carlos Academy of Fine Arts at UPV
Valencia, Spain
Vilnius Academy of Arts
2007–2009
BA in Graphic Art
Vilnius, Lithuania